Marketing Research & Insights Lead
Job ID: 502681 Posted 2 days ago
Memphis, TN
Contract
Marketing
$60.00 - $70.00 per hour
Job Details
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IDR is seeking a Marketing Research & Insights Lead to join one of our top clients for an opportunity in Memphis, TN. This role sits within a Marketing Insights Center of Excellence, partnering with enterprise stakeholders to strengthen brand affinity and drive growth through donor-centric insights. You will lead high-visibility primary research initiatives from design through storytelling, informing brand, marketing, communications, and fundraising strategies.
Position Overview for the Marketing Research & Insights Lead:
- Lead end-to-end primary research projects, including research design, fielding, analysis, reporting, and post-study socialization across a portfolio of strategic initiatives.
- Partner cross-functionally with senior leaders and stakeholders to translate insights into actionable recommendations that shape brand, marketing, communications, and fundraising decisions.
- Build and manage brand health, segmentation, and testing programs (e.g., creative, message, and concept testing) to support enterprise priorities.
- Apply advanced methodology and analytical rigor across qualitative and quantitative approaches, ensuring best practices in sampling, weighting, and research execution.
- Develop compelling narratives and executive-ready presentations, leveraging data visualization and storytelling to drive clarity and decision-making.
Requirements for the Marketing Research & Insights Lead:
- Master’s degree in Business Administration, Market Research, Statistics, Marketing, Data Science, or related field (or equivalent experience) with 12+ years in an insights function
- Demonstrated expertise in advanced, customized research methodologies (e.g., segmentation, tracking, discrete choice/conjoint, max diff, ethnography, web usability)
- Strong applied research project management skills across qualitative and quantitative study design, instrument development, and stakeholder/vendor management
- Mandatory hands-on experience with SPSS (or comparable statistical software) and advanced proficiency in Excel and PowerPoint-based reporting
- Proven ability to communicate insights to Executive and Senior Leadership through clear storytelling, persuasive recommendations, and high-quality presentations
What's in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry leading organization.
Why IDR?
- 25+ Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success.
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.
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Why Us?
IDR has been in business for over 25 years and offers access to hundreds of companies across the country to work for. For many of the contractors that work for us, there are some unique benefits to being a part of the IDR team. One specific benefit is that we believe our contractors are part of something bigger than yourself. We are an employee-owned company and in an ESOP (Employee Stock Ownership Plan), as the share price of our company grows, so does your equity in our company. Our contractors, as well as our internal employees, can participate in this plan after one year of service. In addition to joining our ESOP program, you will also receive weekly pay, 401k access, and access to three different benefit plans that cover 50% of the individual premiums along with access to unlimited behavioral health sessions with a licensed counselor.
About Us
IDR, Inc. is an award-winning, employee-owned staffing firm with headquarters in Alpharetta, GA and offices in the Nashville, Dallas, and Denver markets. Founded in 1998, IDR has grown to serve businesses and professionals across industries including IT, healthcare, accounting and finance, government services, and professional services. Recognized for our expertise and the high-touch approach of our Engagement Management Program, IDR continues to build rewarding partnerships with companies and consultants. Our best-in-class service has earned IDR ClearlyRated’s Best of Staffing Client and Talent awards for ten consecutive years, in addition to awards from Staffing Industry Analysts and Best and Brightest Companies to Work For. With our commitment to empowering talent and developing leaders, we’re passionate about what we do and how we do it, and we look forward to working with you.