Lifecycle Marketing Manager

3 days ago

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IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for a remote opportunity. This role involves leading customer engagement initiatives for a prominent entertainment and dining company, focusing on loyalty program growth and retention through sophisticated lifecycle campaigns. The position requires a technically skilled individual capable of managing multi-channel marketing efforts independently.

Position Overview for the Lifecycle Marketing Manager:

Lead customer engagement initiatives with an emphasis on loyalty program growth and retention
Manage and optimize email campaigns, with SMS and in-app support as complementary channels
Extract, manipulate, and analyze data from Salesforce/CRM platforms to inform campaign strategies
Build and deploy end-to-end campaigns in Salesforce Marketing Cloud, including journey building and audience segmentation
Work independently, QA own work, and collaborate with cross-functional teams to achieve campaign objectives

Requirements for the Lifecycle Marketing Manager:

4–10 years of hands-on technical experience in lifecycle/CRM marketing roles
Background as a Campaign Manager, Solution Architect, or Technical Project Manager (not Marketing Manager or Campaign Strategist)
Proven expertise in Salesforce Marketing Cloud, including HTML/CSS development, dynamic content, and journey building
Technical ability to pull and manipulate data from Salesforce/CDPs
Experience managing loyalty-driven campaigns with measurable retention impact

What's in it for you?

Competitive compensation package
Full Benefits; Medical, Vision, Dental, and more!
Opportunity to get in with an industry leading organization.

Why IDR?

25+ Years of Proven Industry Experience in 4 major markets
Employee Stock Ownership Program
Dedicated Engagement Manager who is committed to you and your success.
Medical, Dental, Vision, and Life Insurance
ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.

#LI-Hybrid IDR is an equal opportunity employer. We provide reasonable accommodations for disabled employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, criminal history, or any other protected category under applicable federal, state, or local laws. We consider all qualified applicants, including those with criminal histories, in compliance with applicable Fair Chance laws. To comply with civil rights laws, we invite applicants to voluntarily self-identify their race, ethnicity, gender, and veteran status. This information is confidential, optional, and will not affect your application. You may access this form here. Pursuant to pay transparency laws, salary ranges and benefits will be disclosed where required by law. Compensation is based on factors such as experience, skills, and qualifications. If you require a reasonable accommodation during the application or interview process, please contact Human Resources at hr@idr-inc.com