Lifecycle Marketing Manager
Job ID: 494843 Posted 3 days ago
Coppell, Texas
Contract
Marketing
Job Details
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IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for a remote opportunity. This role involves leading customer engagement initiatives for a prominent entertainment and dining company, focusing on loyalty program growth and retention through sophisticated lifecycle campaigns. The position requires a technically skilled individual capable of managing multi-channel marketing efforts independently.
Position Overview for the Lifecycle Marketing Manager:
- Lead customer engagement initiatives with an emphasis on loyalty program growth and retention
- Manage and optimize email campaigns, with SMS and in-app support as complementary channels
- Extract, manipulate, and analyze data from Salesforce/CRM platforms to inform campaign strategies
- Build and deploy end-to-end campaigns in Salesforce Marketing Cloud, including journey building and audience segmentation
- Work independently, QA own work, and collaborate with cross-functional teams to achieve campaign objectives
Requirements for the Lifecycle Marketing Manager:
- 4–10 years of hands-on technical experience in lifecycle/CRM marketing roles
- Background as a Campaign Manager, Solution Architect, or Technical Project Manager (not Marketing Manager or Campaign Strategist)
- Proven expertise in Salesforce Marketing Cloud, including HTML/CSS development, dynamic content, and journey building
- Technical ability to pull and manipulate data from Salesforce/CDPs
- Experience managing loyalty-driven campaigns with measurable retention impact
What's in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry leading organization.
Why IDR?
- 25+ Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success.
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.
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Why Us?
IDR has been in business for over 25 years and offers access to hundreds of companies across the country to work for. For many of the contractors that work for us, there are some unique benefits to being a part of the IDR team. One specific benefit is that we believe our contractors are part of something bigger than yourself. We are an employee-owned company and in an ESOP (Employee Stock Ownership Plan), as the share price of our company grows, so does your equity in our company. Our contractors, as well as our internal employees, can participate in this plan after one year of service. In addition to joining our ESOP program, you will also receive weekly pay, 401k access, and access to three different benefit plans that cover 50% of the individual premiums along with access to unlimited behavioral health sessions with a licensed counselor.
About Us
IDR, Inc. is an award-winning, employee-owned staffing firm with headquarters in Alpharetta, GA and offices in the Nashville, Dallas, and Denver markets. Founded in 1998, IDR has grown to serve businesses and professionals across industries including IT, healthcare, accounting and finance, government services, and professional services. Recognized for our expertise and the high-touch approach of our Engagement Management Program, IDR continues to build rewarding partnerships with companies and consultants. Our best-in-class service has earned IDR ClearlyRated’s Best of Staffing Client and Talent awards for ten consecutive years, in addition to awards from Staffing Industry Analysts and Best and Brightest Companies to Work For. With our commitment to empowering talent and developing leaders, we’re passionate about what we do and how we do it, and we look forward to working with you.