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IDR is seeking a Database Marketing Operations Analyst to join one of our top clients for a fully remote opportunity. This position plays a crucial role in developing and delivering targeted marketing campaign populations for retail direct marketing initiatives, focusing on residential customers, small business customers, and prospects. The company is a leader in the marketing industry, committed to innovative customer engagement and data-driven campaigns.
Position Overview for the Database Marketing Operations Analyst:
- Develops and delivers accurate marketing campaign populations for retail direct marketing initiatives targeting residential and small business customers, as well as prospects.
- Collaborates with marketing teams to interpret campaign objectives, customer eligibility, and business rules, ensuring precise audience targeting.
- Utilizes SAS and UNIX environments to create, maintain, and execute campaign population processes supporting ongoing marketing initiatives.
- Manages multiple campaign projects simultaneously, ensuring accuracy and adherence to deadlines throughout different stages of campaign lifecycle.
- Acts as the primary contact for campaign list development, issue resolution, and quality assurance, ensuring outputs meet business requirements.
Requirements for the Database Marketing Operations Analyst:
- Bachelor’s degree in Marketing, Business, Computer Science, or a quantitative field from an accredited four-year college or university
- 4+ years of experience in direct marketing or marketing analysis, with strong analytical, logical, and problem-solving skills
- Experience using SAS software and working in a UNIX environment
- Thorough understanding of direct marketing, campaign management, customer segmentation, and targeted audience development concepts
- Ability to interpret campaign objectives and translate business requirements, eligibility criteria, and customer rules into accurate campaign populations
What’s in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry leading organization
Why IDR?
- 25+ Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated’s Best of Staffing® Client and Talent Award winner 12 years in a row