Lifecycle Marketing Manager
Job ID: 500036 Posted 23 hours ago
Los Angeles, California
Contract
Marketing
$73 - $94 / hour
Job Details
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IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for an opportunity in Los Angeles, California. This role will support a leading company in the gaming industry by driving lifecycle and CRM marketing initiatives that strengthen player engagement and retention. The ideal candidate will partner cross-functionally with marketing, product, and analytics teams to launch, optimize, and measure campaigns across email and mobile channels.
Position Overview for the Lifecycle Marketing Manager:
- Lead the strategy, execution, QA, and delivery of lifecycle marketing campaigns across email and push notification channels.
- Build and manage audience journeys, segmentation strategies, and personalized communications to improve engagement and retention.
- Partner with marketing, product, publishing, and analytics teams to plan campaigns and translate results into actionable insights.
- Coordinate with creative and production partners to support campaign development, localization, and quality assurance.
- Evaluate campaign performance, refine testing approaches, and help improve future lifecycle marketing effectiveness.
Requirements for the Lifecycle Marketing Manager:
- 4+ years of experience working with CRM and email marketing platforms such as Salesforce Marketing Cloud, Iterable, Braze, or similar tools.
- Proven ability to create and optimize lifecycle marketing campaigns with measurable business impact.
- Strong understanding of A/B testing, experimentation, and campaign performance measurement.
- Experience collaborating effectively with cross-functional teams including marketing, product, and analytics stakeholders.
- Gaming industry experience is highly preferred.
What's in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry leading organization.
Why IDR?
- 25+ Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success.
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.
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Why Us?
IDR has been in business for over 25 years and offers access to hundreds of companies across the country to work for. For many of the contractors that work for us, there are some unique benefits to being a part of the IDR team. One specific benefit is that we believe our contractors are part of something bigger than yourself. We are an employee-owned company and in an ESOP (Employee Stock Ownership Plan), as the share price of our company grows, so does your equity in our company. Our contractors, as well as our internal employees, can participate in this plan after one year of service. In addition to joining our ESOP program, you will also receive weekly pay, 401k access, and access to three different benefit plans that cover 50% of the individual premiums along with access to unlimited behavioral health sessions with a licensed counselor.
About Us
IDR, Inc. is an award-winning, employee-owned staffing firm with headquarters in Alpharetta, GA and offices in the Nashville, Dallas, and Denver markets. Founded in 1998, IDR has grown to serve businesses and professionals across industries including IT, healthcare, accounting and finance, government services, and professional services. Recognized for our expertise and the high-touch approach of our Engagement Management Program, IDR continues to build rewarding partnerships with companies and consultants. Our best-in-class service has earned IDR ClearlyRated’s Best of Staffing Client and Talent awards for ten consecutive years, in addition to awards from Staffing Industry Analysts and Best and Brightest Companies to Work For. With our commitment to empowering talent and developing leaders, we’re passionate about what we do and how we do it, and we look forward to working with you.