Lifecycle Marketing Manager

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IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for an opportunity in Los Angeles, California. This role will support a leading company in the gaming industry by driving lifecycle and CRM marketing initiatives that strengthen player engagement and retention. The ideal candidate will partner cross-functionally with marketing, product, and analytics teams to launch, optimize, and measure campaigns across email and mobile channels.

Position Overview for the Lifecycle Marketing Manager:

• Lead the strategy, execution, QA, and delivery of lifecycle marketing campaigns across email and push notification channels.
• Build and manage audience journeys, segmentation strategies, and personalized communications to improve engagement and retention.
• Partner with marketing, product, publishing, and analytics teams to plan campaigns and translate results into actionable insights.
• Coordinate with creative and production partners to support campaign development, localization, and quality assurance.
• Evaluate campaign performance, refine testing approaches, and help improve future lifecycle marketing effectiveness.

Requirements for the Lifecycle Marketing Manager:

• 4+ years of experience working with CRM and email marketing platforms such as Salesforce Marketing Cloud, Iterable, Braze, or similar tools.
• Proven ability to create and optimize lifecycle marketing campaigns with measurable business impact.
• Strong understanding of A/B testing, experimentation, and campaign performance measurement.
• Experience collaborating effectively with cross-functional teams including marketing, product, and analytics stakeholders.
• Gaming industry experience is highly preferred.

What's in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization.

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success.
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.

#LI-Hybrid   IDR is an equal opportunity employer. We provide reasonable accommodations for disabled employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, criminal history, or any other protected category under applicable federal, state, or local laws. We consider all qualified applicants, including those with criminal histories, in compliance with applicable Fair Chance laws. To comply with civil rights laws, we invite applicants to voluntarily self-identify their race, ethnicity, gender, and veteran status. This information is confidential, optional, and will not affect your application. You may access this form here. Pursuant to pay transparency laws, salary ranges and benefits will be disclosed where required by law. Compensation is based on factors such as experience, skills, and qualifications. If you require a reasonable accommodation during the application or interview process, please contact Human Resources at hr@idr-inc.com

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