Senior Digital Analytics Analyst

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We are looking for a skilled and experienced Senior Digital Analytics Analyst to join one of our top energy clients! The Senior Digital Analytics Analyst will be responsible for analyzing web and mobile app data, contributing to a brand’s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics.! If you’re looking for an opportunity to work for growing company in Houston, TX, APPLY TODAY! 

Description:
The Senior Digital Analytics Analyst is responsible for analyzing web and mobile app data, contributing to a brand’s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Responsibilities:

• Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch? proactively analyze brands for areas of opportunities and actionable recommendations
• Mentor or lead other coworkers with topics related to Adobe Analytics
• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
• Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing? provide business case support for web/mobile app projects related to digital analytics
• Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
• Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more.
• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR
• Train and consult junior folks and keep up with the latest CJA, Adobe Analytics, Target, and Launch, releases and features
• Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.
   

Top Skills:

• 6+ years of experience in digital analytics
• 4+ of experience with Adobe Analytics
• 4+ years of experience in consulting, web/mobile app analytics, metrics, and optimization based on analytics
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
• Bachelor’s degree required – emphasis on business analysis, project management, marketing, communications, or information systems
• Proven ability to administer Adobe Analytics, create report suites and design SDR’s, creating adobe based processing rules and classifications
•  Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
•  Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc
• Required ability to read basic HTML

Nice to Have:

• Proven ability in understanding key analytics topics related to adobe analytics such as evars
• Expertise in product string tracking and in general complex Adobe concepts such as data sources
• Master’s Degree heavily preferred in business administration, analytics, or marketing
• Experience with Customer Journey Analytics and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.
• Ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)

 

IDR is an equal opportunity employer. We provide reasonable accommodations for disabled employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, criminal history, or any other protected category under applicable federal, state, or local laws. We consider all qualified applicants, including those with criminal histories, in compliance with applicable Fair Chance laws.

To comply with civil rights laws, we invite applicants to voluntarily self-identify their race, ethnicity, gender, and veteran status. This information is confidential, optional, and will not affect your application. You may access this form here.

Pursuant to pay transparency laws, salary ranges and benefits will be disclosed where required by law. Compensation is based on factors such as experience, skills, and qualifications.

If you require a reasonable accommodation during the application or interview process, please contact Human Resources at hr@idr-in.com

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