Senior Product Manager, SEO

Job ID: 347911    Posted 21 hours ago

Brentwood, Tennessee

Contract to Hire

Product Managers/ Product Owners

Job Details

IDR  is seeking a strategic and results-driven Senior Manager of Product, SEO to lead and build out our SEO roadmap from scratch. This role will be pivotal in enhancing our online visibility, driving organic traffic, and improving customer acquisition through strategic SEO initiatives. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content strategy, and analytics, with a proven track record of leading successful SEO projects.

Key Responsibilities:
SEO Strategy Development: Create and implement a comprehensive SEO strategy aligned with business objectives to drive organic traffic growth and enhance online visibility.
Roadmap Building: Develop and manage a detailed SEO roadmap, prioritizing initiatives based on impact and resources, and ensuring alignment with broader business goals.
Technical SEO: Collaborate with web development and IT teams to ensure SEO best practices are properly implemented on newly developed code. Identify and address technical SEO issues on the website.
Content Strategy: Work closely with content creators to develop a robust content strategy that supports SEO goals. Provide guidance on keyword research, content creation, and optimization.
Analytics & Reporting: Utilize SEO tools and analytics platforms to track, report, and analyze website performance, and provide insights to inform strategic decisions.
Competitor Analysis: Conduct regular competitor analysis to identify opportunities and stay ahead in the competitive landscape.
Cross-Functional Collaboration: Partner with various departments including marketing, product management, and ecommerce to drive SEO initiatives and ensure seamless execution.
Team Leadership: Build and lead a high-performing SEO team, providing mentorship, guidance, and development opportunities.
Stay Current: Keep abreast of industry trends, algorithm changes, and best practices to continually improve and adapt SEO strategies.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree preferred.
Experience: Minimum of 7 years of SEO experience with a proven track record of developing and executing successful SEO strategies. Experience in retail or ecommerce preferred.
Strong understanding of technical SEO, on-page and off-page optimization.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
Excellent analytical skills with the ability to interpret data and provide actionable insights.
Experience with web development and content management systems (CMS).
Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
Excellent communication and interpersonal skills.
Proven leadership abilities with experience in building and managing a team.
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) with company match.
Generous PTO and holiday schedule.
Opportunities for professional development and career growth.

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Why Us?

IDR has been in business for over 25 years and offers access to hundreds of companies across the country to work for. For many of the contractors that work for us, there are some unique benefits to being a part of the IDR team. One specific benefit is that we believe our contractors are part of something bigger than yourself. We are an employee-owned company and in an ESOP (Employee Stock Ownership Plan), as the share price of our company grows, so does your equity in our company. Our contractors, as well as our internal employees, can participate in this plan after one year of service. In addition to joining our ESOP program, you will also receive weekly pay, 401k access, and access to three different benefit plans that cover 50% of the individual premiums along with access to unlimited behavioral health sessions with a licensed counselor.

About Us

IDR, Inc. is an award-winning, employee-owned staffing firm with headquarters in Alpharetta, GA and offices in the Nashville, Dallas, and Denver markets. Founded in 1998, IDR has grown to serve businesses and professionals across industries including IT, healthcare, accounting and finance, government services, and professional services. Recognized for our expertise and the high-touch approach of our Engagement Management Program, IDR continues to build rewarding partnerships with companies and consultants. Our best-in-class service has earned IDR ClearlyRated’s Best of Staffing Client and Talent awards for ten consecutive years, in addition to awards from Staffing Industry Analysts and Best and Brightest Companies to Work For. With our commitment to empowering talent and developing leaders, we’re passionate about what we do and how we do it, and we look forward to working with you.