Marketing Coordinator

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IDR is seeking a Marketing Coordinator to join one of our top clients. This role is perfect for a strategic thinker who thrives in a collaborative environment and is passionate about leveraging data to drive impactful marketing strategies. If you are looking for an opportunity to join a growing organization and work within an ever-growing team-oriented culture, please apply today!

Position Overview/Responsibilities for the Marketing Coordinator:

• Develop and activate audience segmentation strategies to effectively reach key targets for our client's brand partners.
• Monitor and analyze audience performance to prevent fatigue and enhance future targeting efforts.
• Investigate customer journeys to identify pain points and opportunities, supporting the development of future campaigns. • Collaborate with internal teams and external partners to align on audience targeting strategies and ensure seamless delivery. • Utilize A/B testing and analytics to refine audience strategies and maximize engagement and sales.

Required Skills for Marketing Coordinator:

• Minimum of 2 years of experience in digital advertising with a strong grasp of the digital media landscape.
• Proficiency in building custom audiences using first-party data and leveraging AdTech or MarTech tools.
• Experience with tools such as LiveRamp, SAS CRM Management, or Adobe CDP.
• Strong analytical skills with the ability to translate business objectives into actionable audience segmentation.
• Excellent interpersonal and communication skills, both written and verbal.

What's in it for you?

Competitive compensation package
Full Benefits; Medical, Vision, Dental, and more!
Opportunity to get in with an industry leading organization
Close-knit and team-oriented culture

Why IDR?

25+ Years of Proven Industry Experience in 4 major markets
Employee Stock Ownership Program
Medical, Dental, Vision, and Life Insurance
ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row

#LI-Hybrid

IDR is an equal opportunity employer. We provide reasonable accommodations for disabled employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, criminal history, or any other protected category under applicable federal, state, or local laws. We consider all qualified applicants, including those with criminal histories, in compliance with applicable Fair Chance laws.

To comply with civil rights laws, we invite applicants to voluntarily self-identify their race, ethnicity, gender, and veteran status. This information is confidential, optional, and will not affect your application. You may access this form here.

Pursuant to pay transparency laws, salary ranges and benefits will be disclosed where required by law. Compensation is based on factors such as experience, skills, and qualifications.

If you require a reasonable accommodation during the application or interview process, please contact Human Resources at hr@idr-inc.com

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